Writer by day, storyteller by night.
Creative writer and digital storyteller with experience in advertising, education, magazine publishing and nonprofit public relations. This portfolio showcases a range of proven materials created since launching my career in 2018. Great creative endeavors are seldom done alone. As such, these projects represent years of collaboration between talented teams of editors, graphic designers, videographers and publishers. Thank you for taking the time to look through this body of work.
- Robin Knows Launches as an AI Platform to Bridge the Digital DivideIn the early days of ChatGPT, AI seemed like an unstoppable force, with tech moguls like Elon Musk warning that the technology would advance faster than humans could control. However, early AI adopters, brothers Nate and Tyler Johnson, alongside C. Eliott Johnston, imagined that AI could be used for good. As founders of the Tennessee-based augmented reality… Read more: Robin Knows Launches as an AI Platform to Bridge the Digital Divide
- So, You Want To Be a PodcasterImagine you’re an entrepreneur whose startup is beginning to establish roots… Could 2023 be the year you launch a podcast for your small business? If so, how do you start? Learn how this Chattanooga business resource can help you do podcasting right.
- Iron Sharpens Iron: A New Workforce Starts FreshIt’s 9 a.m. at Southern Spear Ironworks and Phillip Richard is hard at work fabricating rods, beams and other support systems out of structural steel… Learn how the Hamilton County Sheriff’s Office leverages its reentry program to build a more sustainable workforce in Chattanooga.
Portfolio
Chattanooga Climbs Higher
Created for the Chattanooga Chamber’s ‘Climbs Higher’ campaign, these surveys asked audiences to take stock of where they are and envision ways to advance the region. Writing for this campaign included translation to Spanish and creating the slogan: Together, We’ll Climb Higher.
Quick’N Eat
Quick’N Eat wanted to reinvent its online presence with fun and engaging messages highlighting its taste and convenience. Writing for this campaign included website copy and new slogan: Your Freezer is the New Drive-Through.
Nurishh
Nurishh introduced a new line of plant-based cheese slices and looked to promote simple and delicious new offerings within the vegan community. These ads were featured in an email campaign that positioned Nurishh as a better alternative for dairy-free consumers to satisfy cheese cravings.
Chef’s Craft
Chef’s Craft was looking to promote its line of all-natural chicken offerings. They turned to us to create an animated campaign highlighting the benefits of frozen chicken over other quick food competitors. Both scripts were written by me with edits by MOCK, the agency’s chief editor.
Perimeter Solutions
As an industry leader in fire safety chemicals and oil additives, Perimeter Solutions needed a convenient way to sell themselves when meeting with potential leads. This brochure tells the company’s story and highlights its products and services.
Naked Truth Chicken
Naked Truth Chicken (Wayne Farms) wanted to enhance its social media presence by moving away from conventional food photography. This campaign successfully engaged consumers through brightly-colored gifs filled with pop-culture references.
VIVEX Biologics
When VIVEX Biologics launched a new line of cellular bone matrices, the challenge became to build a campaign announcing the product’s unveiling while informing consumers on the proper way to pronounce the product’s name. We achieved these goals through ads in the style of dictionary entries.
Published in Orthopedics This Week (2019).
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